Will Google’s New Hotel Booking Service Hurt Jumia, Konga and Wakanow?

Google is making it a lot easier to book a hotel room, as it quietly unveiled Hotel Booking services. As spotted by Skift, Google unveiled a bunch of new features in Google Flights and Hotels, in a blog post published late last week.

The price insight will tell travelers whether they are overpaying for a fare, getting a deal, or forking over an average amount of cash for a plane ticket, according to this report.

Similarly, Google’s newly launched full-fledged hotel booking site will let you determine whether you’re getting a deal for your chosen hotel and how that rate compares to nearby options with similar amenities.


Once you’re ready to choose, the “Book a room” button is hard to miss. Click it and it links to either the hotel directly, or a third-party booking site, or there is an option to book right on Google.

If you are overwhelmed by options or just like a bargain, apply the “Deals” filter, which Google says “uses machine learning to highlight hotels where one or more of our partners offer rates that are significantly lower than the usual price for that hotel or similar hotels nearby.”

It’s quick, easy, and sure to annoy the heck out of JumiaTravelKongaTravel and Wakanow and others offering flight/hotel booking services in Nigeria.


Konga Travel commenced service offering penultimate week.

But, these service providers need not worry presently. At least, the Google Flight/Hotel booking services are not extended to Nigeria yet.

The countries covered in Africa yet are; Algeria, Morocco, Egypt and South Africa. Even if Google launches today in Nigeria, it will become another competition.

This post was originally published here

It’s up to you to bring yourself to the attention of powerful people around you. They’re not going to find you on their own.~Richard ParsonsTweet
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Briefcase Africa focuses on the African business landscape by highlighting opportunities for investments, connecting investors to relevant in-depth information, inspiring enlightening conversations about Africa’s rising narrative, and fostering economic success across the continent.

We represent a new paradigm on African business information publication and its consumption. We are actively changing the rhetoric and sharing the compelling stories of a business-ready Africa.

Never miss out!

Stay tuned with our weekly Briefs of articles worth reading

Copyright © 2018 ADE Digital Media Ltd

To Top

Sign up to Get Insights, Articles, Reports and Research on the African Business.

Take deep dive into understanding Africa’s game changing market indices and trends.

Make informed business decisions.
* we never share your e-mail with third parties.

Thank you

Share Briefcase Africa with your friends, they will thank you for it