The Bike-Hailing Industry Is About To Get Interesting

Some say live is more interesting in the fast lane. It must really be some pulsating stuff for Osagie Alonge right now; moving on from Pulse Nigeria to ORide. There’s a switch of gears as well – he switches his Editor-In-Chief position for a Director of Growth at ORide.

As the bike-hailing industry in Nigeria gets interesting by the minute, almost in equal measure, an interesting personality also joins the fray. Osagie’s task will not just be to put ORide in the fast lane, but also pole position – a position currently held by Gokada.

A Three-Horse Race?

New riders are expected to come in soon, and some other smaller names are already in operation but it seems a straight competition between Max.NG, Gokada and ORide for now.

Gokada is in pole position and is looking to seal it with some strategic moves in the last couple of weeks. After successfully raising a $5.3-million Series-A round led by San Francisco-based Rise Capital, it also welcomed former Jobberman Co-founder and CEO, Ayodeji Adewunmi after Deji Oduntan stepped down as CEO – one Deji for another.

ORide may already have some advantages

Besides being an offspring of the successful parent company, Opera Web Browser, ORide is an arm of Opay, a payment platform. With Opay, ORide needs not worry about processing payment of its riders and the running remittances it would have been making to whatever payment platform it would have been using.

ORide sets off with an irresistible offer

With Max.NG and Gokada already established competitors in the industry it’s a no-brainer that ORide’s break-in strategy had to be ridiculous. For the month of June it’s offering to take riders around Lagos for just N100. It almost sounds too good to be true and sometimes that’s the reason we give these kind of things a try – just to clear our doubts.

This offer should be appealing enough to make people take their eyes off Gokada and Max.NG for a while at least. Or can they do enough to keep them after that appetizer? ORide would be hoping Osagie would be able to work his magic here.

In whatever you do, strive to be the best at it.~Aliko DangoteTweet
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