INSIGHTS

South African Internet Users Spend Much More Time online than Americans and Europeans

South Africans internet users spend a third more time online than Americans – and almost double than Germans, a new reportfound. 

Social media marketing platform Hootsuite’s Global State of Digital in 2019 report found that the typical South African internet user spent 8 minutes 23 seconds on the internet per day, compared to 7 minutes 2 second in Singapore and 6 minutes 38 seconds in the US, the report found.


Average amount of time spent by internet users around the world per day (screenshot, Hootsuite)

In Russia, users spent roughly 6 minutes 29 seconds on the internet, 6 minutes 4 seconds in Italy, 5 minutes 51 seconds in Canada, 5 minutes 46 seconds in Britain, and 4 minutes 37 seconds in Germany.

South African internet users lag those in the Philippines, however, who spend more than 10 minute a day online. Brazilian and Thai internet users also spend more time online than South Africans.   

Globally, the average time spent on the internet daily decreased by 1.7% to 6 minutes 42 seconds, after five years of consecutive growth.


Average amount of time spent by mobile internet users per day (screenshot, Hootsuite)

South Africans cellphone owners also spend a long time on the web every day – an average of 3 minutes 30 seconds, compared to the global average of 3 minutes 14 minutes.  

But our internet penetration remains low – with only 54% of the population connected to the internet, compared to the global average of 57%.

Germany has a 98% internet penetration, the US 95% and Japan 94%.

The report found that 40% of South African internet users had active social media accounts. 

WhatsApp was South Africa’s most active social media platform with 90% of internet users accessing the platform, followed by Youtube at 84%, Facebook at 82%, Facebook messenger at 57% and Instagram at 54%.

Twitter was South Africa’s sixth most active social media platform at 42%, followed by LinkedIn at 38%.


Percentage of South African internet users on social media networks (screenshot, Hootsuite)

Both Facebook and Instagram saw growth of more than 4% in South African users the past year, while Twitter saw a significant drop of 27%.

Some 48% of South African internet users stream content online, and 11% likely to watch esports tournaments.

This post was originally published here

You’re not obligated to win. You’re obligated to keep trying to do the best you can every day.~Marian Wright EdelmanTweet
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Briefcase Africa focuses on the African business landscape by highlighting opportunities for investments, connecting investors to relevant in-depth information, inspiring enlightening conversations about Africa’s rising narrative, and fostering economic success across the continent.

We represent a new paradigm on African business information publication and its consumption. We are actively changing the rhetoric and sharing the compelling stories of a business-ready Africa.

Never miss out!

Stay tuned with our weekly Briefs of articles worth reading

Copyright © 2018 ADE Digital Media Ltd

To Top

Sign up to Get Insights, Articles, Reports and Research on the African Business.

Take deep dive into understanding Africa’s game changing market indices and trends.

Make informed business decisions.
* we never share your e-mail with third parties.

Thank you

Share Briefcase Africa with your friends, they will thank you for it