TECH

Max.NG is Riding into Ivory Coast with New Millions

Nigeria’s bike-hailing industry has become a real battlefield. With its top two competitors flexing their financial muscles lately, Max.NG definitely had to do something. The yellow and black brand recently secured funding in the region of $5 – 7m, and it makes things even more interesting.

It’s a no-brainer that Max.NG would employ the newly secured funds to make a real attempt at getting a grip of the market it pioneered but now fast running away from its grasp.

We can’t conclude yet that Gokada and ORide will have the larger chunk of the market for good, but we know without a doubt that they mean business. And they have deep pockets to dip into as well.

It takes some guts to be a motorbike rider, we don’t have to emphasize how the crazy Lagos traffic makes it an even bigger deal. Max.NG’s top two competitors have shown riders’ guts in the past couple of weeks and the yellow and black brand is just as ambitious and audacious.

  • With just about 200,000 rides, it aims to make it 2 million by mid-2020
  • But even before then, it seeks to be revving through the streets of Ghana and Ivory Coast by the end of 2019

The bike-sharing industry is literally moving so fast with so much crazy stunts going on; and you can’t really tell what’s going to happen next.

The battles that count aren't the ones for gold medals. The struggles within yourself—the invisible, inevitable battles inside all of us—that's where it's at.~Jesse OwensTweet
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