Pickmeup a ride-hailing startup based in Abeokuta, Ogun State just made its debut. Like Uber and Bolt, it connects drivers to a host of passengers who requests rides daily over a mobile app.
This service is an addition to a variety of services already offered by Pickmeup which includes: laundry, food delivery and logistics to customers majorly in Abeokuta. The new ride-hailing service was prompted by the need to boost revenue.
Pickmeup rides into the ride-hailing scene in a market with a wide range of potential customers and fortunately. It doesn’t have Uber and Bolt to worry about – at least not yet. It can continue to ride on that luck for now it only has the regular traditional taxi drivers to worry about.
Pickmeup Could Pick it All Up
Till 2018, Pickmeup struggled with income. However, with its new ride-hailing arm, things might just take a positive turn.
The company says it leveraged on the fact that a huge number of students in Ogun state tertiary institutions are from Lagos state and are familiar with ride-hailing services.
Surely, besides students other residents of the state would also patronize if they find the service attractive.
They also have the advantage of being able to simultaneously render other services. A driver could deliver cloths to a customer while transporting a passenger or trying to get one.
They May be Paving the Way for the BigBoys.
If successful, the likes of Uber and Bolt who have plans for expansion may see Ogun State as a fertile soil. This might not be too much of a bad news for Pickmeup then if they’ve been able to build substantial brand loyalty.
However, the financial strength of the startup could be a limitation if compared to the bigboys’, but who knows?