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GBoat: The New Way to Beat Traffic in Lagos

Bike-hailing company Gokada just floated GBoat; it’s luxury yacht transport system. The crowned king of motorbikes has set its sights on ruling the waters as well, and it sees this as a new way to beat traffic in Lagos.

Gokada has been busy lately, before this it launched G-Medic, a rapid response first aid service for accident victims a few weeks ago. With the kickoff of GBoat you would imagine that it has already begun putting the $5.3m funding it secured to good use.

GBoat is More Futuristic than Realistic

The news of the GBoat sounds fantastic and people seem ecstatic about the prospect of riding in a luxury boat and escaping the crazy Lagos traffic at the same time. But then you have to pinch yourself for a minute and really think how realistic this is.

Everyone agrees Lagos traffic is terrible and would take any alternative means to avoid it, but most people have to think twice about going on water. Much of that indecisiveness comes from the phobia of water – a lot of people are afraid of water and would rather move on land.

3 Major Concerns

  • Safety: in the case of accidents or breakdowns
  • Regulations: standardized operational rules need to be put in place by the government for the safety of riders
  • Pollution: there are arguments that boats contribute a substantial amount to water pollution that rather go unchecked

So can the king of the riders become the G.O.A.T. of the boats too? If Gokada eventually pulls it off, I guess it would be safe for us to call them the “god of traffic.”

You’re not obligated to win. You’re obligated to keep trying to do the best you can every day.~Marian Wright EdelmanTweet
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