TELECOM

Don’t wait for the Beep: Voicemail is Going Down

Voicemail service is most likely the least used communication service in Nigeria when deciding about how to get in touch with someone. In fact, an email is likely to be received and processed promptly than a voice message.

The Minister of Communications and Digital Economy, Dr. Isa Pantami, has ordered the demise of Automatic Voice Mails (AVM), across all Mobile Network Operators (MNOs) in Nigeria. This act is based on these facts

  • Voicemail is not a popular service among mobile phone users in Nigeria, coupled with the language challenge among rural dwellers, who mostly do not understand voices used by these networks.
  • Most millennials cut their communications teeth on text messaging and emailing.
  • Financial exploitation by MNOs in the country through automatic activation of voicemail service on their platforms.

Once again, the consumer’s right has been infringed upon through the trends of these MNOs. The voicemail service should be accessed at the discretion of the subscriber and not by default. Contrarily, telecoms subscribers are charged for a service they are compelled to use without their consent.

For as much as these acts by the MNOs depicts fraudulence, Pantami issued a broad policy directive to the sector regulator, Nigerian Communications Commission (NCC). This policy ensures that issues regarding automatic voicemails are addressed on all existing phone lines, and the subscribers given the option of accessing the service via an activation code.  

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