After 2 years, 2 million app downloads, and 2 million plus follows on Facebook, sadly Bounce News is shutting down. It might come as a shock but it shouldn’t be surprising.
Business just reared its ugly head again to remind us that it’s not just about the fancy numbers and popularity, and of course, ‘everything is a different case’ in Nigeria.
Bounce News haven’t updated any of their social media platforms since the end of March, and it could have only raised suspicions and rumours. The rumours of a shutdown were confirmed recently in an in-app update.
Naspers doesn’t seem to have much luck with tech in Nigeria
South Africa’s Naspers is a heavyweight internet and media group with operations and investments in over 130 countries, but it seems to have had ill luck with Nigeria so far.
Before Bounce News, Konga backed by Naspers was on the brink of a shutdown before it was rescued by a buyout from Zinox Technologies. A couple of months ago OLX, another Naspers brand were picked up by rival online classifieds Jiji.ng. At the start of the year, Careers24 also had to shutdown.
Surviving tech in Nigeria requires more than just a tech-brain
These days figures are often bloated to look impressive, but the social media followership numbers don’t lie as much, and Bounce News’ impressive numbers are more than enough to keep them in business.
App downloads can’t be relied on, especially when you take into consideration that some people will download but not use it, or even delete afterwards for one reason or the other. And some will download and delete multiple times.
Bounce News had the financial backing of Naspers who with its reach in the media space was able to put the news app right in our faces.
So! Financial backing…check! Advertising…check! The product (news) wasn’t one out of demand. It’s on-demand by the second. So check that too. Now it seems the finger left pointing is directed at management.