9mobile is Sinking Very Fast

To say it’s been worrying times for 9mobile is to put it lightly. All hasn’t been well internally courtesy of the ongoing ownership tussles amongst other issues. Unfortunately, it seems to be even worse outside.

The Nigerian Communications Commission (NCC) has just released data for mobile internet subscribers for the month of April 2019. While the figures are progressive overall for all other operators, 9mobile has experienced another drop for the 23rd month straight.

NCC’s Figures

  • Nigeria’s total mobile internet subscribers climbed to 119,506,430 subscribers in April 2019, up from the 115,938,225 in March 2019
  • A total of 3,568,205 new mobile internet subscribers were added to the subscriber base in the country’s telecoms sector. This indicates about 3.1% increase from the March figure to the current figure of 119.5 million subscribers.
  • Airtel, MTN, and Globacom gained more subscribers to their networks. 9mobile, on the other hand, lost some customers to emerge the highest loser.

Contribution to Nigeria’s GDP

The data highlights that the industry contributed about 10.1% to Nigeria’s gross domestic product during the first quarter of 2019. 

This is a 0.26% point more than the figure (9.85%) recorded in the last quarter and 0.92% points increase when compared to the first quarter of the previous year.  

9mobile’s free-fall might not be ending anytime soon

Here’s why:

  • The takeover chronicles are still yet to end
  • Overall network quality has continued to deteriorate
  • Poor services have led to customer apathy, forcing them to port other networks
  • It currently doesn’t have the financial muscle to wrestle with its top competitors who are offering customers more attractive packages
Winning is great, sure, but if you are really going to do something in life, the secret is learning how to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat, and go on to win again, you are going to be a champion someday.~Wilma RudolphTweet
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